2) The marketing will be to tap into the Nostalgia of older players
3) Casual market has a big female pressence
4) Retro gaming works as we like to remember our childhood days.
5) More Film studios get in to casual gaming
6) The question is "When will casual get in to films?"
Paramount picks casual for first games push | Casual games | News by Casualgaming.biz
Hollywood studio Paramount has unveiled the first step in its games publishing strategy, revealing that it has signed up casual games firm Legacy to make games based on a number of its classic romantic comedies.
Clueless, Mean Girls and Pretty in Pink are the movies getting the first games treatment.
In the announced descriptions of the games, all sound like sim-style experiences which follow the plots of the movies, but 'with a twist' - the players get to determine the outcomes and make sure the girl gets the guy or overcomes school cliques.
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