In game Advertsing

Ok the key things are as follows

1 Google will be able to send in game video adverts, and will be trying to claim a good chunk of the market
2 Google may use characters to deliver ads, could this could backfire?
3 Adverts work well when done contextually, they fit in with game play
4 Google launches Lively virtual world
5 Bushnell points towards big growth potential for in game adverts
6 In game adverts different from adverts that appear in the pre-load before a game or in banners
7 Google releases Android open source OS for mobile phones

Google ready to offer in-game ads for web games? | Casual games | News by Casualgaming.biz: "Google's is finally going to commit to in-game advertising, with a target that will include online web-based PC games, according to a report on VentureBeat.

'Sources close to the matter said that the company has developed an in-game advertising technology that allows it to insert video ads into games,' says the report, adding that a demo shows in-game characters themselves presenting ads to players with 'words from our sponsor'-like intros."

Gamasutra - Nielsen: 82% React Positively To Contextual In-Game Ads: "Nielsen: 82% React Positively To Contextual In-Game Ads

Nielsen: 82% React Positively To Contextual In-Game Ads Up to 82% of consumers feel games are just as enjoyable with integrated dynamic game ads as without, according to a research study conducted by Nelsen BASES and Nelsen Games on behalf of in-game advertising network IGA Worldwide. The study, “Consumers' Experience with In-Game Content & Brand Impact of In-Game Advertising Study,” found that in-game ads produce “a measured lift” in overall consumer awareness and opinion of the products advertised."

Bushnell sees inefficiencies in game advertising // News // GamesIndustry.biz: "Bushnell sees inefficiencies in game advertising

Atari founder and Pong creator Nolan Bushnell has noted the inefficiencies in advertising support for the videogames industry.

Speaking at Wedbush Morgan Securities' annual Management Access Conference, Bushnell said that there was a huge disparity between the current situation and what it should be.

'If you really look at the advertising support of broadcast media, it's over USD 100 billion,' Bushnell said.

'People in the US watch about 27-28 hours of television per week and they play about 7-8 hours of games per week - which, on a parity basis, says that there should be somewhere between USD 25-30 billion of advertising support available for the game business.

'Clearly, it's less than a billion dollars now.'"