NC Soft are they really exploring new markets?

NCsoft has announced that it has three ‘casual MMOs’ in production to help it capture a new section of the market.

The company plans to begin Beta testing for Love Beat, Punch Monster, and Dragonica this year.

Here are 4 games that are very similar to Love beat.

Super Dancer
Dance
Audition
High Street 5

Speaking following the announcement of the company’s financial results for Q2 – in which it reported $5.9 million profit – the firm’s CFO Jaeho Lee said:

"In order to maintain our ongoing development cycles and a diverse game portfolio, multiple games are in development currently across all NCsoft studios.

It will be interesting to see if NC SOFT can capture this dance market, they seem to have done very well in other areas, and if they are successful in copying all ready existing games and getting market share does this mean that if the game is good there is always space for another.


An extract from a story in develop mag.
NCsoft Europe is not interested in making 'copycat' MMOs | Game Development | News by Develop: "NCsoft Europe is not interested in making 'copycat' MMOs

Michael French May 12 2008, 11:22am

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Creative director of new Brighton-based MMO studio says following the WoW template doesn't add value for consumers

In an exclusive Q&A with Develop, available to read here, NCsoft Europe's creative director Marc D'Souza has described the firm's new UK studio's upcoming tiles as 'novel game experiences', saying the team doesn't want to 'make copycat games in anyway'."