This is a great point by Stuart Ried and it will only be a matter of time before the pressure gets too much for operators. If they took a step backward and reviewed their approach they could probably make better revenues from mobile gaming.
As browsing functionality improves (iphone)and flash lite takes hold alongside other technologies in game adverts for mobile phones will continue to grow especially if the networks don't block direct URL access. This allows a player to log on via mobile to a game service direct the ads are then served to the user and the mobile operator does not get a cut. The operator makes their money from the bandwidth provided. Thats the way it should be.
1) Mobile gaming should look at the try and buy model (I here the first hit the US this year)
2) Free games will grow in popularity as they did online.
3) Paid content options need be more flexible.
4) Connected content will become more popular with user want the online experience to continue on the handset.
5) There is a big opportunity here will they see it?
Operators are "stifling" mobile industry - Dynamo // News // GamesIndustry.biz: "Operators are 'stifling' mobile industry - Dynamo
Mobile phone operators' control over their games decks is 'stifling' the mobile games industry, according to BAFTA award-winning Dynamo Games' technical director Stuart Reid.
Reid - whose company is behind the Championship Manager series of titles on the mobile platform - was hopeful that the N-Gage platform would prove successful as a way of getting around reliance on deck placement.
One of the stifling factors at the moment for the mobile industry is that the operators are controlling the decks.
With a better community aspect, it allows the best games to stand out, and take the number one slot - so the quicker that happens, the better for the industry.
He is excited about the iPhone, particularly the new options comparing it to the Nintendo DS in terms of power." (it is actually more powerfull)
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