Is MTV hitting the virtual spot?

having had a look at a couple of the MTV products Virtual MTV and MTV House, I', wondering if they have got it right. Of course MTV have large numbers online to advertise their virtual worlds or casual games so they will get visitors. However as an experience is it one that will last?

Why did they choose to have their own rather than form or develop partnerships?

Currently the MTV house offering allows you access various MTV content in a virtual house, seriously though there are much better ways to interact with MTV content that gives a more rewarding and satisfying experience. Its not that fun....

Why not work on developing the Habbo relationship, a house in Habbo or other popular virtual worlds would be a much better option for gamers and the industry. All this does is creates a fractured approach to virtual worlds, that restrict the experience and the growth.

What if every company decide to have some form of virtual world then for you interests, you will need passwords accounts and time to access all these virtual worlds and frankly you will feel disconnected.

If MTV or any other big company used their dollars to develop requirements or simple API's and guidelines that allowed companies to partner allowing rev share then many worlds could take on the MTV or company plugin and offer content, generate revenue and offer a much better experience.

Your comments are welcome....