We Predicted this would happen. I started a discussion last week on linked in about this topic. Now people are starting to pick up on. I agree there is a lack of proper marketing.
‘Casual marketing is flawed in US’ | Casual games | News by Casualgaming.biz: "Casual marketing is flawed in US’
‘Casual marketing is flawed in US’
Founder of ‘virtual playground’ OutSpark, Susan Choe, has highlighted the reasons she feels foreign casual games firms don’t generally succeed in the US.
Her main area of advice lies in marketing, in which she believes casual games companies haven’t yet realiased exactly where to find their audience.
“If you don't know how to quickly do things like find out where gamers are going for anime, where teens hang out, how to track down players interested in first person shooters or those who want a shopping game, your cost of acquisition could be prohibitively high,” she told Edge."
Tuesday, August 12, 2008
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