Analyst firm Nielsen Online has found Mobile internet use is growing while the number of people going online via a PC is slowing. In the UK Around 7.3m people accessed the net via mobile phones, during the 2nd and 3rd quarters of 2008.
An increase of 25% in comparison PC based net audience grew just 3% to a growth of just 3% for the PC-based net audience - now more than 35m. However for me this is no surprise its part of the curve as networks and handsets have improved service add to that the i-phone launch flat rates and naturally mobile internet use will grow faster.
It also found that the mobile net audience was younger and searched for different things, Searching news, like BBC weather, Sky Sports and Google is not the most popular site the BBC news is the most visited, nearly 1/4 of mobile internet consumers using it.
This could be down to how the handsets and networks present content and the applications that are used. For instance many people now update their status on facebook using Mobile phone.
The long tail of this will be in an upsurge in cross platform gaming, especially in MMO's and may be elements of virtual worlds. Mobile gaming is already big business and the next wave will be community gaming, and I have numerous ideas running through my head involving GPS and Bluetooth....
A quarter of the mobile net audience is aged 15-24, compared to 16% for the PC.
While 23% of the desk-top based internet population is 55 or over, only 12% of mobile internet audience is.
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