Business : SPIL signs with Triplepoint PR

Not long after they employed Ex Google Sydney Mock SPIL Games has appointed international PR firm TriplePointto head up its branding efforts in North America and Europe.

Its campaign will focus on SPIL’s success as a high-traffic advertising platform and its engagement with what it describes as a lucrative audience. It will also look to increase the awareness of SPIL’s range of targeted gaming portals."

Clearly Spil are paving the way for growth and expansion. And now Sydney is on board I imagine we will start to see Spil using their power and position to try out other opportunities, remember google was just a search engine to start with. Sydney has been involved with several major product releases from google including maps, Igoogle and YOUTUBE. I wonder where your head is Sydney??