http://www.bbc.co.uk/cbbc/tagteam/ See it here
The BBC has launches new casual games portal on its website that is designed to hitch a ride on the casual games bandwagon and drive popularity of many of its key franchises.
The BBC will be promoting its new portal across a number of big-hitting websites including AOL, Jetix, Miniclip and Yahoo – and of course it will feature prominently on the broadcast CBBC channel and website.
Kelly Turner, head of marketing for BBC Children stated: “The whole purpose is to get kids to love, value and use more CBBC assets. We want them to have a deeper relationship with us.”
I always think that these are missed opportunities. May be a partnership with some popular kid focused worlds who would allow the BBC to embed their content could have been a great deal for all parties involved.
Tuesday, November 4, 2008
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