RESEARCH: VW & MMO's Biz models

Many people often ask what can be achieved in the F2P market.

Here is an example of the figures that the F2P industry achieves on average.

Example

Registered players 1,000,000 (could be any figure) but you will at least need to have 100,000 reg accounts before you can start to apply the figures or even consider monetizing

Active players = 20% 200,0000

Conversion to paying players = 5% 10,000

Average spend per paying player this varies but it can be from $5 to $20 per month. Its possible this can be increased overtime as the experience and offering develops.

Its important that you really understand your customer and make sure that data is analyzed, look for trends and patterns and make sure to listen. Also there are many resources out there in the form of associations and groups that have members who are willing to share what they have learned.

This data is based on figures from over 10 key sites that operate F2P models supported by micro-transactions or subscriptions, and first hand conversations with operators of F2P MMO's or virtual worlds.