Key Points
Deal includes cash and stock
Pizco CEO leaves and Pizco to be mainly run by Stardoll
The Aim is to create a larger network with multiple brands and try to follow the strategy of Viacom
New brand Paperdoll Heaven will be launched
They claim they will now reach over 20 million unique per month
U.S. Venture Partners and Mangrove Capital Partners get exit from the deal They invested 11 million into PIZCO
It looks a bit more like a take over, and Stardoll will be taking advantage of the technology PIZCO have built, but reports have noted that PIZCO's numbers have been falling away in the UK and Stardolls number have fell away in the U.S so there is going to be a need for change and The Buzz around the deal may create new interest, also why not keep your existing Stardoll customers if they want to be part of another social network it will be easier for them to join and share especially if they allow one password similar to Yahoo or Google ID.
Read more here (media post)
AND more here (Guardian)
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