Thursday, December 18, 2008

VIRTUAL WORLDS : 25 million Weemees created



This is great news as it once again validates past research which will soon be published. On average sites are retaining around 5 to 10% of registered accounts as regular monthly players.



According to statistics from comScore, WeeWorld grew faster in the United States than its competitors in terms of unique visitors (60 percent), total minutes spent on the site (400 percent) and total visitors (200 percent).

WeeWorld users spend an average of 135 minutes per month in the virtual community and 90 percent of new users result from word-of-mouth.

"What drives so many users to WeeWorld is the universal appeal and iconic image of the WeeMee for all demographics, regardless of age, race or gender," said Lauren Bigelow, General Manager and SVP of Marketing for WeeWorld. "What keeps users coming back is the continuously evolving experience. There is always something new to explore, whether it is a new game to play, a new place to visit in World or a new item to accessorize their WeeMee or Room."

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