As social media goes this is a stunning example of something that worked really well. And in some ways the new start up akoha certainly has a similar feel and hopefully could gain some ground.
World Without Oil was an online game that simulated the first 32 weeks of a global oil crisis. Funded by the Corporation for Public Broadcasting, the intent was to enable the public to imagine how their lives would change without access to oil, and to inspire solutions.
The game launched on April 30, 2007, and concluded on June 1, 2007. During that time, more than 60,000 participants from across the globe participated, and 1,500 blog posts, online videos, voicemails and other personal chronicles were created. While the participation exceeded goals, the most interesting component is the discussion that is still occurring on the blog.
Why World Without Oil's approach was successful:
* Inspired conversation about a critical topic
* Allowed global participation
* Created an emotional appeal and fostered collaborative solutions
* Integrated offline and online social tools
fullstory by Eric Korofsky
Monday, December 1, 2008
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