YouTube is set to start selling videogames and experiment with new advertising formats to grow revenue, according to Reuters.
Move is an effort to monitze site
Google paid USD 1.65 billion for in 2006.
Estimate earnings about USD 200 million in revenue in 2009
until now the site relied on ad sales as its main source of income.
The Google-owned video streaming website already allows viewers to buy songs from music videos they watch with links to either Amazon's MP3 store or the Apple iTunes store. However, now YouTube users will also be able to buy videogames, such as EA's Spore through the Amazon link.
Google also announced the launch of AdSense for Games, a program that integrates video advertisements into web-based games. The search-engine specialist claimed to be working with game developers and publishers including Konami, Playfish, Zynga, Demand Media, games network Mochi Media, as well as beta advertisers such as Esurance, Sprint, and Sony Pictures.
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