Don't you just love this industry.
In a time when there is doom and gloom and the cost of everything is rising just go shopping VIRTUALLY.
Reebok and IGA WW and Sports MMO Football Superstars have teamed up in the latest game sponsorship deal.
The free-to-download online game will be used by Reebok as a platform to launch its Ambassador Programme. Successful entrants to the programme will win a supply of Reebok boots and kit with in game currency, apparel for avatars, as well as an interview Thierry Henry.
THIS is a perfect example of contextual advertising well done guys
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