Some things to think about.
Most important is the game good?
1) what support can you get from the platform, developer tools etc...
2) How flooded is the market (genera)lots of DS, but lots of games on Ltd shelf space
3) Who supports down loadable?
4) Original IP or licensed
5) Are you good at marketing or do you have a team?
Do not overlook a good marketing strategy, I don't mean putting up a website with some info about your release and screen shots that's not gonna wash.
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