BUSINESS: Nexway swoop for Boonty

Casual games portal Boonty, owned by US-based Café.com, has been sold to French digital content firm Nexway for an undisclosed amount

Clearly this is one of those deals that suits both companies strategy moving forward.

For Cafe who are seasoned in Casual Gaming they see that there is a strong future in online F2P community games and focusing on that is a smart move for Cafe as I think they would have struggled to maintain or grow Boonty especially as the paid downloads model in casual gaming has a low conversion rate and many other portals continually pop up trying to take a share of a very busy market.

As for Nexway they never had a great presence in Casual gaming but now have the opportunity to leverage the position they have with their distribution platform. It could work well for them as they are well positioned in the market With a catalog of more than 6,000 software and video games, Nexway partners with more than 500 publishers to help with their digital strategy.