"A while ago I asked the question about casual games and marketing and since then I am seeing more emphasis going into marketing. Clearly this does not mean good marketing but at least there is more focus. The fact the Koch are willing to spend so much on advertising is great providing that they deliver a good campaign".
Koch in $3m casual marketing bonanza
Koch Media is to back its new range of casual Wii and DS titles with a whopping £1.5m ($3m) marketing spend in the UK.
The company’s Cherry Tree Lane range will feature its line of ‘Let’s Play’ titles, due for release in November, as well as titles based on the popular Groovy Chick franchise.
Other titles in the range include Ellen Whitaker’s Horse Life and Baby Life.
The range will enjoy national print magazine promotion in youngsters’ publications such as C-beebies, Animals and Go Girl Kids, as well as parent-focused titles including TV Times and Take A Break. Games magazines carrying ads for the titles will include Official Nintendo and GamesMaster.
On TV, ITV, ITV 2, Nickelodeon, Dave and More 4 will all carry Cherry Tree ads, as will UK Living.
Ads will appear online on The sun’s official site, as well as Yahoo and Closer – as well as games and kids’ sites.
So let watch the space and see if they get a return on there investment?
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